Google – Online Marketing Challenge 2010
Introduction: The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, e commerce, integrated marketing communication, management information systems, marketing and new media technologies.
Aim: The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign.
Eligibility: Open to all engineering, science and management students viz., BE/B.Tech, M.Tech, MCA ,MSc & MBA..
Awards: Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.
Rules:
Students divide into groups of 3-6, and then receive free online advertising vouchers for Google AdWords worth US$200. The groups recruit a small-to-medium business, under 100 employees, who has a website but doesn’t currently use AdWords. Each group works with the business to set up an AdWords account and structure an effective online marketing campaign.
During a 3-week competition window, the groups optimize and refine their campaigns. They must submit two competition reports – one before they begin and one after the campaign ends. Google and a panel of independent academics from all over the world select the winning teams based on the success of their campaign and the quality of their competition reports.
Registration: For Online Registration Click https://services.google.com/fb/forms/gomc2010reg/
Source: http://www.google.com/onlinechallenge/about.html
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